Never take your company's web design for granted
Is your company web design helping your small business take charge across Canada?
Web design is critical for any business. Good web design enhances the customer experience and encourages conversion and repeat visits.
So just how can you make sure your web design is working for you?
Pay attention to these six key areas.
Keep It simple
When it comes to a small business website, simple is best.
A homepage that is overly cluttered will give a messy first impression, and leave your visitors confused as to what they are supposed to pay attention to first.
Simple doesn't have to mean plain or boring.
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You can embrace simplicity with a clean, elegant design that conveys a professional air without overwhelming your visitors.
Communicate your message
As the article "Small Business Web Design: How Aesthetics Affect Strategy" points out, the first impression visitors get of your site will happen quickly and have a long lasting effect. That's why it's important that your website gives the desired message about your business at a first glance.
From choosing the right colors to including a slogan that sums up your business, your website should provide a sense of your brand personality and the value you offer your customers.
Build a logical path
Confusing or difficult to follow navigation will frustrate your visitors.
Your navigation should be clean and simple, with all necessary information easily accessible.
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Your website navigation should make it clear to your visitors where they should go next.
What should they do if they want more information? Where do they place their order? What if they have questions? How do they get in touch?
Make it easy for your visitors to navigate your site and get what they need from it.
Be mobile friendly
Many of your customers are going to be mobile, so your website needs to be mobile too.
A website that doesn't display well on a phone or tablet will quickly turn your visitors away. They'll go to a site they can browse and use on their mobile device, and you'll lose their custom.
Make sure your website design is optimized for mobile viewing.
Your visitors should be able to browse, buy and get in touch as easily from their phone as from their laptop.
Keep it bug-free
Bugs and errors will make your website look unprofessional.
The first thing to check is your uptime. With so many web hosts guaranteeing 99% uptime, there's no reason to settle for less. Loading speed matters too - visitors won't wait for a website that is slow to load.
Everything on your website should be checked for functionality.
Don't forget to check your links, contact forms, your shop if you have one, client portals and social media widgets. Everything needs to be in good working order.
Include a clear call to action
Don't overlook the importance of a clear call to action on your small business website. A strong call to action lets your visitors know what their next step should be.
Think about what you would like your visitors to do when they visit your website.
Do you want them to buy from you? Perhaps you want them to join a mailing list, or contact you with any further queries.
Whatever the desired outcome, sign-post it with a clear call to action.
Your small business website can make the difference between whether a customer chooses to do business with you or not.
Think of your website as your online business premises, and do your best to make it professional, welcoming and engaging.
About the Author: Tristan Anwyn is an author who writes on a range of topics including social media, SEO that works, and how to design a small business website.
Check Point: Securing the future of enterprise IT
Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.
“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.
Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:
- Quantum: secures enterprise networks from sophisticated cyber attacks
- CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
- Harmony: protects remote users and devices from cyber threats that might compromise organisational data
However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”
In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies.
The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help.
“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”