Wikipedia Reaches $20 Million Fundraising Target

By Bizclik Editor

 

Those fundraising banners stamped across the pages of online encyclopedia Wikipedia have been replaced by a thank you note, as the site has hit its fundraising target and ensured that it will survive for yet another year.

Wikimedia Foundation, the non-profit host of the outside advertising-free Wikipedia, has raised a record-breaking $20 million from more than one million donors. The success of the campaign can be largely attributed to banner ads featuring messages from volunteers, pleading for donations from the site’s hundreds of millions of users.

“We’ve taken down our fundraising banners, because we’ve hit our target. Thanks to you,” said Wikimedia Executive Director Sue Gardner in a post. “Your support is how we pay our bills. People like you, giving five dollars, twenty dollars, a hundred dollars. Thank you for helping us.”

Over the 2011-2012 fiscal year, Wikimedia plans to spend $28.3 million. The remainder of the funds will come from grants from institutions and other year-round small donations.

 “Wikimedia websites serve more than 470 million people every month,” Gardner said. “It is the only major website supported not by advertising, but by donations from readers. Our model is working fantastically well. Ordinary people use Wikipedia and they like it, so they chip in some cash so it will continue to thrive. That maintains our independence and lets us focus solely on providing a useful public service.”

Wikimedia told MSNBC that the money raised will go toward buying and installing “servers and other hardware, to develop new site functionality, expand mobile services, provide legal defense for the projects and support the large global community of Wikimedia volunteers.”

Share

Featured Articles

Top 10 must-read sustainable leadership books for CEOs

As former Unilever boss Paul Polman debuts his new net zero book, we ask – can profit and purpose truly exist? Here are 10 business books to prove they can

Top 20 essential leadership resources for Black executives

To celebrate Black History Month, here are 20 resources for Black leaders – from business books to leadership coaches to business school exec programs

Broadridge study reveals huge impact of AI on C-suite

Broadridge Financial Solutions spoke to 500 C-suite executives from across the globe, many of whom said AI was significantly changing the way they work

PwC's Kathryn Kaminsky – the role of boards on social issues

Leadership & Strategy

Why your business needs a Chief Transformation Officer

Leadership & Strategy

12 top AI and ML trends for the enterprise in 2023 – Dataiku

Technology & AI