Amazon could start selling event tickets in the US
Amazon is reportedly setting its sights on ticket sales, in a move that could challenge Ticketmaster’s grip on the United States ticketing market.
According to a recent report by Reuters, the Seattle-based company sees ticket sales as a promising market because consumers dislike Ticketmaster’s unpopular practices and fees.
Sport leagues and teams are also keen to get more distributors and could utilise Amazon’s customer base to boost their sales.
It is thought that Amazon could use ticket access to lure customers to join their subscription service Amazon Prime. In return, sports teams and musicians could use Amazon’s platform to promote merchandise sales.
Ticketmaster is currently the exclusive retailer of primary tickets for many of the top venues in the US and has fended off potential upstart competition from ticketing platforms such as Universe and Frontgate.
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It has remained the dominant ticket retailer because many contenders find it difficult to challenge the strong relationship it has created with the operators of sports stadiums, concert halls, arenas, and other venues.
Making a mark in the ticketing business is likely to be an expensive venture for Amazon. For many events, Ticketmaster pays the venues for the right to sell tickets and manage the box office and so vendors may be unwilling to give up this revenue.
However, some sources claim that Amazon has offered to write sponsorship checks worth millions of dollars to the venues.
Amazon could pose a serious threat to Ticketmaster if it pursues ticket sales.
The e-commerce giant has already had ticketing success in Britain, selling tickets for West End shows and, in some cases, reportedly outperforming Ticketmaster for some ticket sales, according to Reuters.
Amazon has previously had talks with Ticketmaster as a way to gain entry into the US ticketing industry however, talks collapsed over disagreements on who would control customer data.
CGI: Driving local solutions with global expertise
Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.
“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.
Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.
“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.
“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.
“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.
Informed globally and delivered locally
Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency.
“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.
“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include:
• A decrease in customizations and staffing requirements resulting in faster upgrade cycles.
• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry.
• Increased accuracy with reporting.
• Process improvements shifting from customized or paper-based processes to automated processes.
• Increased pay transparency and accuracy by leveraging process improvements and configurable support
A trusted partner
“CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress.
“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”
“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.
Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.