Canada McDonald's new business strategy-how you can compete
Are you lovin’ it? The famous slogan of struggling fast food giant McDonald’s may not be changing, but their menu will be offering something new—kale! Yes, you read that correctly: the chain that is famously known for their burgers and fries will be adding kale to three of their salads in an attempt to not only become trendier, but to also reinvent their junk food image.
Canada will be the test market for these new salads, while southern California will soon be the test market for two breakfast bowls, one of which will contain kale.
Appointed CEO of the company on March 1st, Steve Easterbrook has recently stated that he has visions of turning McDonald’s into a “modern, progressive burger company.” Specifically, some sort of shake up is in order, considering that U.S. locations have been declining for six straight quarters.
As stated, Canadian McDonald’s will feature kale in three salads, including its Caesar, Greek and harvest green. In the US, the kale will appear in a turkey sausage and egg white bowl, which will also offer spinach and bruschetta. But the real question is: should fast food chain CEOs take note of this change and consider following suit?
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Interestingly enough, fast food chains have already started adding healthier options to their menu. Therefore, if you haven’t already jumped on the bandwagon, it may be time.
Specifically, within the last few months, Subway has introduced chicken strips that are free of artificial preservatives and flavors. Chick-fil-A has removed high-fructose corn syrup from buns, as well as artificial dyes from its dressing. Carl’s Jr. has even created an “all natural” burger that adds no hormones, antibiotics or steroids.
Bottom line: healthy food is becoming more popular. Sure, there is still a market for burgers, fries and shakes, but if you want to keep up with common trends and try to get an edge on the competition, then it’s time to start adding healthy options to the menu.
Take a look at our sister site, Food Drink & Franchise to see what they’re saying about the latest movements in fast food.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”