The Coffee Bean & Tea Leaf releases its own Nitro Cold Brew
The drink will be sold in 170 locations in Southern California alone.
Nitro Cold Brew differs from other cold coffees in that it is served straight from the tap and without ice, made with the same high-quality beans as the established Cold Brew, which is created by steeping coffee grounds in cold water for 20 hours at a time. When infused with nitrogen, the coffee becomes smooth and creamy.
In celebration of this launch, The Coffee Bean & Tea Leaf is hosting an exclusive summer musical festival in LA this month. Visit the website for more information.
Read the July issue of Business Review USA & Canada here
- 10 things to know about Starbucks’ new CEO Laxman NarasimhanLeadership & Strategy
- Why Starbucks is removing the Chief Operating Officer roleLeadership & Strategy
- Starbucks rejigs exec leadership as transformation heats upLeadership & Strategy
- Meet the CTO: Deb Hall Lefevre leads tech for StarbucksLeadership & Strategy