Facebook credits at Wal-Mart, Best Buy, and Target
After announcing that Target will sell Facebook credits gift cards, Wal-Mart and Best Buy have also been added to the list of retailers offering Facebook fun at a price. Beginning this week, Wal-Mart and Best Buy will offer Facebook credits in increments ranging from $5 to $50, which can be used for purchasing virtual goods on social games, such as FarmVille and Bejeweled Blitz. The cards can also be used to contribute to charities like Nothing But Nets, a United Nations foundation to fight malaria.
But out of all of the people buying these Facebook credits card, who really is going to donate their hard-earned credits to fight malaria when they could buy a cow, scarecrow, or bundle of crops for their exquisite farm on FarmVille?
It’s extremely interesting to see Facebook’s presence in retail stores like Target and even when Zynga games like Mafia Wars and FarmVille had promotions throughout 7-11 stores. Facebook already has an arrangement with online payment services through PayPal and MOL to purchase credits. These stocking-stuffer sized gifts couldn’t have made for better timing, as the holiday shopping season is right around the corner.
The momentum behind the social games is expected to grow to $6 billion by 2013. And if you have already forgotten about the recent commotion over these games leaking user information to third parties, make sure to check out my recent article here.
It may just be coincidence that these easy-to-find and easy-to-use Facebook credits giftcards have been introduced into the market shortly after the games in which the credits can be applied, have gotten a slap on the wrist for releasing thousands, if not millions, of users’ personal information to third parties associated with advertising and Internet tracking.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.