How to Leverage Social Media for Cyber Monday
Written by Taylor Holiday
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:
1. OFFER YOUR BEST: Give ‘em the best deal you’ve got. Consumers are smart. They’re going to hunt for the best value and most aggressive discounts. This is not the time to play small. Competition is fierce and you want your deal to be so attractive, that people can’t help but talk about it. Be creative. Be outrageous. Be generous. Make an offer a savvy consumer wouldn’t refuse.
2. REWARD YOUR FANS: Give something back to those who dig your product. Especially those who “like” your company on Facebook or are otherwise following you. At some point, they were inspired enough to choose to stay connected--isn’t that a wildly attractive quality in a customer? Of course it is. Reward their loyalty and use the opportunity to exceed their expectations. Not only will it strengthen your connection, but they’re highly likely to tell their friends or followers. By rewarding them, they’ll reward you.
3. RECRUIT NEW FANS: Take a cue from Groupon and seize the opportunity to invite in new customers with an irresistible offer. Yes, it will boost your sales for a day, but more importantly you’ll have an opportunity to build your fan base, followers, and email subscribers. Make the offer exclusive to people who agree to stay in touch by offering incentives to those who “like” you, “follow” you, or subscribe to your newsletter. You’re planting the seeds for future sales and new fans of your brand.
4. ADVERTISE YOUR DEAL: Take advantage of the advertising opportunities social networks offer--they can be highly targeted. Facebook ads in particular allow you to reach people who are likely to stay connected long after Monday’s over. Promoted tweets and YouTube videos are also great ways to help your deal stand out amongst the rest. Don’t keep your deal a secret--get it out there.
5. MAKE IT REMARKABLE: Far too many brands just translate existing offers they sent through email, put in print or show on TV, to social media. That’s a mistake. People are on social networks for fun, for a break and to discover or share something remarkable. Meaning, they can’t help but remark about it. Look to make your offer engaging, amusing, or unexpectedly interesting. Make a game out of it or create a funny video. Regardless of your approach, your deal will have the greatest reach if you give people a reason to share it. So give ‘em a great reason!
Taylor Holiday is the Director of Strategy, LF Social for Lucid Fusion, a forward-thinking digital agency. Prior to Lucid Fusion Taylor played professional baseball in the New York Yankees organization before overseeing Digital Marketing for Power Balance.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”