How to Leverage Social Media for Cyber Monday
Written by Taylor Holiday
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:
1. OFFER YOUR BEST: Give ‘em the best deal you’ve got. Consumers are smart. They’re going to hunt for the best value and most aggressive discounts. This is not the time to play small. Competition is fierce and you want your deal to be so attractive, that people can’t help but talk about it. Be creative. Be outrageous. Be generous. Make an offer a savvy consumer wouldn’t refuse.
2. REWARD YOUR FANS: Give something back to those who dig your product. Especially those who “like” your company on Facebook or are otherwise following you. At some point, they were inspired enough to choose to stay connected--isn’t that a wildly attractive quality in a customer? Of course it is. Reward their loyalty and use the opportunity to exceed their expectations. Not only will it strengthen your connection, but they’re highly likely to tell their friends or followers. By rewarding them, they’ll reward you.
3. RECRUIT NEW FANS: Take a cue from Groupon and seize the opportunity to invite in new customers with an irresistible offer. Yes, it will boost your sales for a day, but more importantly you’ll have an opportunity to build your fan base, followers, and email subscribers. Make the offer exclusive to people who agree to stay in touch by offering incentives to those who “like” you, “follow” you, or subscribe to your newsletter. You’re planting the seeds for future sales and new fans of your brand.
4. ADVERTISE YOUR DEAL: Take advantage of the advertising opportunities social networks offer--they can be highly targeted. Facebook ads in particular allow you to reach people who are likely to stay connected long after Monday’s over. Promoted tweets and YouTube videos are also great ways to help your deal stand out amongst the rest. Don’t keep your deal a secret--get it out there.
5. MAKE IT REMARKABLE: Far too many brands just translate existing offers they sent through email, put in print or show on TV, to social media. That’s a mistake. People are on social networks for fun, for a break and to discover or share something remarkable. Meaning, they can’t help but remark about it. Look to make your offer engaging, amusing, or unexpectedly interesting. Make a game out of it or create a funny video. Regardless of your approach, your deal will have the greatest reach if you give people a reason to share it. So give ‘em a great reason!
Taylor Holiday is the Director of Strategy, LF Social for Lucid Fusion, a forward-thinking digital agency. Prior to Lucid Fusion Taylor played professional baseball in the New York Yankees organization before overseeing Digital Marketing for Power Balance.
CGI: Driving local solutions with global expertise
Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.
“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.
Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.
“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.
“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.
“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.
Informed globally and delivered locally
Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency.
“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.
“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include:
• A decrease in customizations and staffing requirements resulting in faster upgrade cycles.
• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry.
• Increased accuracy with reporting.
• Process improvements shifting from customized or paper-based processes to automated processes.
• Increased pay transparency and accuracy by leveraging process improvements and configurable support
A trusted partner
“CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress.
“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”
“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.
Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.