May 19, 2020

How to Leverage Social Media for Cyber Monday

Black Friday
holiday shopping
online shopping
Cyber Monday
Bizclik Editor
3 min
How to Leverage Social Media for Cyber Monday

 

Written by Taylor Holiday

 

5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

 

Last year Cyber Monday was the first billion-dollar day in e-tail.  This Cyber Monday is predicted to break the billion-dollar barrier again.  As consumers log on ready to spend make sure your deal is top of mind with these strategies:

 

1.       OFFER YOUR BEST: Give ‘em the best deal you’ve got.  Consumers are smart.  They’re going to hunt for the best value and most aggressive discounts.  This is not the time to play small.  Competition is fierce and you want your deal to be so attractive, that people can’t help but talk about it.  Be creative. Be outrageous. Be generous. Make an offer a savvy consumer wouldn’t refuse.

 

2.       REWARD YOUR FANS: Give something back to those who dig your product.  Especially those who “like” your company on Facebook or are otherwise following you.  At some point, they were inspired enough to choose to stay connected--isn’t that a wildly attractive quality in a customer? Of course it is. Reward their loyalty and use the opportunity to exceed their expectations.  Not only will it strengthen your connection, but they’re highly likely to tell their friends or followers.  By rewarding them, they’ll reward you.

 

3.       RECRUIT NEW FANS: Take a cue from Groupon and seize the opportunity to invite in new customers with an irresistible offer. Yes, it will boost your sales for a day, but more importantly you’ll have an opportunity to build your fan base, followers, and email subscribers.  Make the offer exclusive to people who agree to stay in touch by offering incentives to those who “like” you, “follow” you, or subscribe to your newsletter. You’re planting the seeds for future sales and new fans of your brand.

 

4.       ADVERTISE YOUR DEAL: Take advantage of the advertising opportunities social networks offer--they can be highly targeted. Facebook ads in particular allow you to reach people who are likely to stay connected long after Monday’s over. Promoted tweets and YouTube videos are also great ways to help your deal stand out amongst the rest. Don’t keep your deal a secret--get it out there.

 

5.       MAKE IT REMARKABLE: Far too many brands just translate existing offers they sent through email, put in print or show on TV, to social media. That’s a mistake.  People are on social networks for fun, for a break and to discover or share something remarkable. Meaning, they can’t help but remark about it. Look to make your offer engaging, amusing, or unexpectedly interesting.  Make a game out of it or create a funny video.  Regardless of your approach, your deal will have the greatest reach if you give people a reason to share it.  So give ‘em a great reason!

 

 

Taylor Holiday is the Director of Strategy, LF Social for Lucid Fusion, a forward-thinking digital agency.  Prior to Lucid Fusion Taylor played professional baseball in the New York Yankees organization before overseeing Digital Marketing for Power Balance.

 

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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