May 19, 2020

Think Before You Post: Five Social Media Virtues

Social Media
Business communication
business tips
Bizclik Editor
3 min
Think Before You Post: Five Social Media Virtues

Click here to read this article on our interactive reader in the June issue of Business Review USA!

Written by Carolyn Martin, social media strategist and founder of Social Media Demand

Engaging online through social media has become a necessary evil for keeping an open line of communication for your business and/or personal life. We’ve all heard of stories of people and businesses sharing too much inside information over the Internet and how many major enterprises have experienced serious flubs in their brand’s communication. As powerful as social media is, it’s important to stay alert because it is your digital legacy that will be archived forever.

After reading Eric Qualman’s book, “The Digital Leader”, I was inspired to outline my beliefs of the five Social Media Virtues we should all strive to accomplish.

Qualman states, “In the digital world, your public life and private life have become one.” Keeping that in mind it is critical to look at how we write and think online, in business and in life.

1. Before you Write, Think

Be wise with what you choose to share because it will follow you everywhere. Test it by asking yourself, “Would I say this if the person was sitting across the table from me?” Don’t over post; be inconsistent, but not boring. Express yourself in clear, simple terms. Curate what is important. This virtue rings true when you’re looking for a new career path or are looking to build a new relationship with a prospect client or vendor.

2. Before you Reply in Anger or Sarcasm, Plan 

Don’t get angry and reply hastily to any messages or status updates, but do take time out to think about the problem and clarify your position. Before you speak out, be clear about what the real issue is, what you want to accomplish, and how to maximize the chances you will be heard. Fans and followers will garner more respect for you and your brand when you act rationally.

3. Before you Complain and Criticize, Understand

The primary reason that we complain about something is because we feel insecure or powerless. How many times have you heard the expression, “Be a part of the solution, rather than the problem”? Complaining can be toxic and lead to a downward spiral in an organization or in one’s personal life. Get to the root of it and create positive action.

 4. Before you Worry about your Reputation, Focus on your Integrity

Your reputation is the public perception of who you are, while your integrity represents the things you’re doing right, even when no one is watching. Bring attention to your business’ mission and philosophies before putting too much attention on what people will think of you.

 5. Before you Quit, Try

Everyone using social media is still implementing an investigative approach.  Social Media is still in its infancy and has only been widely adopted in the past two years. Make mistakes, fix them, and move on. But, do not quit. The digital era is here to stay and you have the opportunity to become a leader for your causes, family and work.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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