May 19, 2020

Think Before You Post: Five Social Media Virtues

Social Media
Business communication
business tips
Bizclik Editor
3 min
Think Before You Post: Five Social Media Virtues

Click here to read this article on our interactive reader in the June issue of Business Review USA!

Written by Carolyn Martin, social media strategist and founder of Social Media Demand

Engaging online through social media has become a necessary evil for keeping an open line of communication for your business and/or personal life. We’ve all heard of stories of people and businesses sharing too much inside information over the Internet and how many major enterprises have experienced serious flubs in their brand’s communication. As powerful as social media is, it’s important to stay alert because it is your digital legacy that will be archived forever.

After reading Eric Qualman’s book, “The Digital Leader”, I was inspired to outline my beliefs of the five Social Media Virtues we should all strive to accomplish.

Qualman states, “In the digital world, your public life and private life have become one.” Keeping that in mind it is critical to look at how we write and think online, in business and in life.

1. Before you Write, Think

Be wise with what you choose to share because it will follow you everywhere. Test it by asking yourself, “Would I say this if the person was sitting across the table from me?” Don’t over post; be inconsistent, but not boring. Express yourself in clear, simple terms. Curate what is important. This virtue rings true when you’re looking for a new career path or are looking to build a new relationship with a prospect client or vendor.

2. Before you Reply in Anger or Sarcasm, Plan 

Don’t get angry and reply hastily to any messages or status updates, but do take time out to think about the problem and clarify your position. Before you speak out, be clear about what the real issue is, what you want to accomplish, and how to maximize the chances you will be heard. Fans and followers will garner more respect for you and your brand when you act rationally.

3. Before you Complain and Criticize, Understand

The primary reason that we complain about something is because we feel insecure or powerless. How many times have you heard the expression, “Be a part of the solution, rather than the problem”? Complaining can be toxic and lead to a downward spiral in an organization or in one’s personal life. Get to the root of it and create positive action.

 4. Before you Worry about your Reputation, Focus on your Integrity

Your reputation is the public perception of who you are, while your integrity represents the things you’re doing right, even when no one is watching. Bring attention to your business’ mission and philosophies before putting too much attention on what people will think of you.

 5. Before you Quit, Try

Everyone using social media is still implementing an investigative approach.  Social Media is still in its infancy and has only been widely adopted in the past two years. Make mistakes, fix them, and move on. But, do not quit. The digital era is here to stay and you have the opportunity to become a leader for your causes, family and work.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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