May 19, 2020

Walmart adds Bare Necessities to its ecommerce portfolio

Walmart
Amazon
Retail
Acquisition
erptre fusion
2 min
Walmart adds Bare Necessities to its ecommerce portfolio
Walmart has announced its acquisition of Bare Necessities, an online intimate clothing retailer, as it continues to diversify its ecommerce offering
 
In a blog post on Walmart’s website, Denise Incandela, head of fashion at Walmart, said that the firm’s acquisition strategy is based on two core company types: “category leaders with specialized expertise and assortment”, and “digital brands that offer unique products customers can’t find anywhere else”, noting that Bare Necessities represents the former.
 
Incandela noted that Eloquii, plus-size clothing retailer and another October acquisition for Walmart, fits the latter.
 
The drive to purchase new components for its ecommerce clothing offering has been to oppose the rise of Amazon in the space.
 
According to Reuters, citing a report from Morgan Stanley, “Walmart had 8.6 percent of the U.S. apparel market in 2017, followed by Amazon at 7.9 percent and Target Corp at 4.8 percent.
 
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“The report estimated Amazon will overtake Walmart as the leading retailer in the apparel category in 2018.”
 
Broadening its clothing range through the acquisition of dedicated, leading brands and a host of options that are difficult to find elsewhere gives Walmart a better chance of keeping pace with Amazon as it continues to march to the top.
 
Bare Necessities’ CEO and co-founder, Noal Wrubel, will continue to head up the retailer whilst also taking charge of the intimates category for both Walmart.com and Jet.com.
 
The intimates specialist will continue to operate as a standalone website, with plans for assortment integration into Walmart’s ecommerce platforms over time.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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