Adidas to open Atlanta 'Speedfactory'

By Sumit Modi

German sportswear giant Adidas is opening a manufacturing plant in Atlanta. 

The 74,000 square food 'Speedfactory' will come into operation in 2017, and be staffed mostly by robots. State-of-the-art technology is being developed to ensure the factory is able to produce footwear at the quickest possible pace.

Adidas currently produces most of its products in Asia, but it also houses another speedfactory in its home nation.

The Atlanta factory will still require the human touch - 160 job roles will need filling.

It is expected that it will begin producing around 50,000 shoes in the third and fourth quarters of 2017, a number that should rise in 2018.

The potential success of robot-led manufacturing is currently under scrutiny, as Under Armour recently opened its own in Baltimore.  


Follow @BizReviewUSA and @NellWalkerMG

Read the August issue of Business Review USA & Canada here


Featured Articles

Hema Gokal: leading the Salesoforce female equality strategy

Always passionate about giving women a seat at the table, Hema Gokal is now spearheading Salesforce’s innovative new global female equality strategy

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

Leadership & Strategy

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy