The beauty of business in Canada
When it comes to business in Canada, the beauty industry is thriving like never before.
Everyone from cosmetologists to hairstylists is finding a place for their businesses all across Canada.
The following is a brief look at the beauty industry in Canada and why it's doing so well:
Canadian Beauty Industry Facts
The beauty and cosmetics industry in Canada is booming, which is good news for entrepreneurs in the field of beauty.
According to a report by Industry Canada, there are 15,635 beauty salons across Canada including the Yukon Territory, the Northwest Territories, and Nova Scotia.
In addition, the Canadian Cosmetic Toiletry and Fragrance Association (CCTFA) reports that beauty in Canada is a $9.5 billion a year industry. The beauty industry is steadily growing by 0.7% a year and there's still ample room for opportunity, especially in Quebec, Ontario, and British Columbia.
With numbers like the ones above, it’s helpful to know what makes beauty in Canada such a thriving industry.
Less Market Saturation
Unlike the U.S. and European markets, the beauty market in Canada is experiencing less saturation. This means there is still plenty of room for beauty salons, cosmetologists, and hairstylists to set up shop in Canada.
The article “4 Reasons a Career in Cosmetology is so Rewarding” describes business ownership as one of the rewarding benefits. This is certainly one of the benefits of being part of the beauty industry in Canada.
Although Toronto, Vancouver, and other major cities have competitive beauty industries - the rest of Canada offers little-to-no market saturation - which makes starting a beauty business much easier than in other countries.
Canadian E-Commerce is Booming
Much like the rest of the global market, the e-commerce industry in Canada is on the rise. This allows smaller beauty salons to sell their specialty products online and supplement their overall income.
From shampoos and styling supplies to cosmetics, a number of beauty salons and hairstylists across Canada are taking to the internet to sell their products. This not only helps increase sales within the Canadian beauty industry, it also expands sales to other countries as well.
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All-inclusive beauty salons are seeing a steady rise in popularity in many Canadian cities. These one-stop beauty shops offer customers everything from hairstyling services to nail and cosmetic services.
This kind of all-inclusive service is especially convenient for customers who live in less populated territories and would otherwise have to drive out of the way to take care of all their beauty needs.
Just as all-inclusive salons are gaining popularity in Canada, so are beauty businesses that offer specialty services not traditionally found in salons.
Whether it's a salon that specializes in anti-aging cosmetics or men's grooming, the specialty beauty industry in Canada is quickly gaining speed.
Those looking to break into the Canadian beauty industry should research their local market and discover beauty services that aren't yet offered.
If the local market seems saturated, offering specialty beauty services may provide more opportunity.
When it comes to beauty in Canada, it's plain to see the industry is performing quite well.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including small business and customer satisfaction.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.