May 19, 2020

HSBC Canada injects Green Finance into Canadian business

Canada
Sustainability
Finance
HSBC
Marcus Lawrence
2 min
HSBC Canada injects Green Finance into Canadian business

With recent reports highlighting that Canada is currently on track to miss the UN’s Sustainable Development Goals for 2030, the Canadian arm of British banking giant HSBC has stepped in with an array of Green Finance products aimed at driving sustainability across the country.

The new products, available to organisations of all sizes, include term loans, commercial mortgages and leasing products, with the minimum Green Loan standing at CA$500,000. According to HSBC Canada, these products are the first of their kind to meet the standards of the Loan Market Association’s Green Loan Principles which themselves outline “a consistent methodology for use across the wholesale green loan market”.

HSBC has made a global commitment to provide US$100bn in sustainable financing and investment by 2025, with these efforts from its Canadian arm being part of that strategy.

The bank has detailed activities and projects that will be eligible for the new products, including: renewable energy, storage and smart grids; pollution prevention and control; clean transport; climate change adaptation; water and waste management; sustainable management of natural resources and land; and waste prevention and recycling.

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HSBC Canada noted that its recent Navigator survey found 95% of Canadian businesses are feeling pressured to boost their relative sustainability, with the impetus being to grow sales, strengthen brands and improve product transparency and traceability by appealing to environmentally and ethically conscious consumers.

“As companies look to become more sustainable, they are investing in green projects and activities, said Linda Seymour, Head of Commercial Banking at HSBC Bank Canada, in the company’s press release. “We can continue to support their aspirations through our Green Finance products, which support businesses as they pursue sustainable and environmentally-focused activities.

“Businesses have asked for products that are aligned to their sustainability goals, and we are confident this suite of Green Finance products will support them.”

Michel Tardif, CFO at Targray, a major provider of materials for photovoltaic technology manufacturers and a company which HSBC Canada highlight as the kind to benefit from its new products, added: “Targray is focused on supporting the growth and sustainability of novel energy industries through collaboration, innovation and value creation. 

“To do that, we need partners who understand how to financially support companies in their sustainability efforts. We are glad to be working collaboratively with HSBC to create new solutions that fuel the world’s transition towards sustainable energy. Their green loan offering is certainly a step in the right direction.”

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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