Black Friday analysis: $6.22bn in online sales as mobile ecommerce grows
Adobe Analytics has revealed that online sales from Black Friday totalled $6.22bn this year, marking a 23.6% increase from 2017.
The company tracked the transactions for 80 of the top 100 internet retailers in the US and found that 33.5% of ecommerce sales came back from mobile devices, versus a figure of 29.1% in 2017.
As reported by CNBC, this means that Black Friday was the first day in history to see over $2bn in sales from smartphones, and it was predicted that Cyber Monday sales would be up 18%.
Taylor Schreiner, Director at Adobe Digital Insights said: “Retailers have done their part to build better mobile experiences for consumers and turning nearly 10% more smartphone visitors into buyers this Black Friday versus last.”
CNBC also reported that in total, online holiday sales will reach $125bn in the US this year, with smartphone sales amounting to around half of this.
While 48.3% of visits to retailers’ websites and apps come from smartphones, smartphone sales still only account for 27.2% of revenue for such companies, according to Adobe Analytics – while this is an increase of 11.6% from a year ago, it shows that retailers have a long way to go before they can convert browsing on mobile to sales.
Speaking to Business Chief for an exclusive feature this month, CEO of multinational ecommerce company Spreadshirt, Philip Rooke, said: “With a lot of ecommerce, browsing takes place on buses or in bars when people are on the move or have a spare moment.”
Since 55% of Spreadshirt’s traffic last year was on mobile, Rooke added that Spreadshirt’s goal is to boost mobile sales from this popular browsing, and that the company is working to “simplify the customer’s journey to they can not only browse but easily buy on mobile”.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.