Kindle Fire and iPad Beat Laptops as Top Tech Gifts

By Bizclik Editor

 

When PriceGrabber conducted a winter shopping survey and asked consumers whether they would rather receive a tablet computer or laptop as a holiday gift this year, a resounding 79 percent sang the praises of tablets.

Consumers stated that they are partial to tablets’ touchscreens and smartphone-esque multimedia features but the top reasons for the preference come down to portability and weight.

Tablet brands have always leveraged the size of the devices as an asset. Amazon boasts that with a 7-inch screen and weight of 14.6 ounces, the Kindle Fire is “small enough to fit in your purse and light enough to hold in just one hand.”

According to the survey:

·         79% of consumers would rather receive a tablet than laptop computer

·         83% of these consumers preferred to receive the Apple iPad or iPad 2 versus other tablets

·         72% of shoppers believe tablet computers will replace e-readers as gifts

·         62% of consumers prefer the Apple iPad compared to other e-readers; 27% chose the Amazon Kindle

It’s no surprise that those surveyed prefer Apple, as the iPad has dominated the market since its release in 2010. But there’s a reason Amazon’s Kindle has been gaining popularity. For one thing, the Kindle Fire costs $300 less than an iPad, which is a significant price difference in a crowded market. An iPad will set you back at least $499 while the Kindle Fire costs only $199. Normally a large price difference is justified by a huge increase in quality and capabilities, but in the case of the Kindle, you don’t have to sacrifice computing activities to save money. The Kindle Fire is an excellent portal for a wealth of content and software with the added bonuses of unlimited cloud storage and nonstop streaming.

Battle for speed supremacy: Kindle Fire vs. iPad 2:

Share

Featured Articles

PwC's Kathryn Kaminsky – the role of boards on social issues

As Vice Chair Trust Solutions Co-Leader at PwC, Kathryn Kaminsky says boards play an important role in helping businesses take action on social issues

Why your business needs a Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 top AI and ML trends for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

From NYC to Hong Kong, the rise of the private members' club

Leadership & Strategy

Meet the CEO: Jill Stelfox of Panzura, exclusive interview

Leadership & Strategy

The best Michelin-starred restaurants that are meat-free

Sustainability