Pandora releasing user info to advertising agencies

By Bizclik Editor

Written By: Nadia Ibanez

It has just been revealed that Pandora has been sending personal information of their users to third party advertising clients. And to make matters even worse, the online personalized music station website was also subpoenaed by a court earlier this week for user data collection in its Pandora Android app. Security firm Veracode unveiled this information that the app transmits personal information to third parties prior to today’s findings.

After conducting a follow-up, Veracode determined that Pandora users’ information about birthdays, gender, Android ID, and GPS information was being sent out to various advertising agencies. Now, that explains why I keep getting advertisements on my Pandora station about daily deals for cupcakes and spa treatments!

See top stories in the WDM Content Network:
Why your Personal Information is a Hot Commodity on the Internet
Celebrity Endorsement Flops 
• Click here to read the latest edition of Business Review USA 

Pandora now has to produce documents about its data collection practices on Android and iOS devices by request of a federal grand jury. According to an article on ArsTechnica, Veracode:

“…verified that the AdMob library accesses the user's GPS information and various data about the application itself, such as package name and version info. That's relatively benign, but Veracode says there are other references that appear to transmit a user's birthday, gender, and postal code. Additionally, the app appears to send the user's Android ID, and seems to continually access the user's GPS location for updates.”

Pandora continues to say that it needs user information in order to develop personalized music stations, however, Veracode sees things a bit differently. The company’s analysis says that Pandora isn’t just getting the information to create stations, but is also doing it for advertising purposes. If the federal grand jury sees it the same way, Pandora can face some major legal issues.


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital