RIM's Blackberry Playbook Launches Today in Canada and the US

By Bizclik Editor


Research in Motion’s newest addition to the tablet market, the Blackberry Playbook, was launched today in Canada and the US. Competing in a heavily dominated market, RIM hopes to break through the Apple clutter and have the Playbook become one of the leading tablets.

Offering three models, the Playbook has available storage capacities of 16 GBs for $499, 32 GBs for $699 and 64 GBs at $699. Features include Adobe Flash, Adobe AIR and HTML 5 support, a 1GHz dual-core processor with 1 GB of RAM and a 7 inch high-resolution touchscreen display. The Blackberry Playbook provides a professional-grade, consumer friendly experience that will redefine mobile computing possibilities.

“The BlackBerry PlayBook is an amazing tablet that is already being widely praised as a multi-tasking powerhouse with an uncompromised web experience and an ultra-portable design,” said Mike Lazaridis, President & Co-CEO, Research In Motion, in a statement.


Click here to read the latest edition of Business Review Canada

The Blackberry Playbook tablet is currently available in more than 20,000 retail outlets in the US and Canada including Bell, Best Buy, Chapters/Indigo, Costco, Future Shop, Mobilicity, Rogers, Sears, Staples, Walmart, WIND Mobile and more.

Some question if the timing of the launch was ideal for the new tablet. Releasing just a month after Apple unveiled its iPad 2, the Blackberry Playbook is up for direct and extreme competition in the tablet market. In the smartphone market, RIM’s Blackberry offerings have been falling behind in competition with Apple, thus leading to speculation of the Playbook’s success against the iPad.


Featured Articles

DEI done right: Brook Sims, COO, MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Q&A: China’s ecommerce innovator Jeff Li, CEO of Shoplazza

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

How hybrid work is revolutionising the physical office

As hybrid work models roll out worldwide, the purpose of the office is changing with collaboration, connection and networking taking centre stage

Trailblazer: Shanique Bonelli-Moore, DEI chief at Clorox


Dean Forbes – the Forterro CEO aiming for the moon

Leadership & Strategy

Why becoming a B Corp is good for business