RIM's Blackberry Playbook Launches Today in Canada and the US

By Bizclik Editor


Research in Motion’s newest addition to the tablet market, the Blackberry Playbook, was launched today in Canada and the US. Competing in a heavily dominated market, RIM hopes to break through the Apple clutter and have the Playbook become one of the leading tablets.

Offering three models, the Playbook has available storage capacities of 16 GBs for $499, 32 GBs for $699 and 64 GBs at $699. Features include Adobe Flash, Adobe AIR and HTML 5 support, a 1GHz dual-core processor with 1 GB of RAM and a 7 inch high-resolution touchscreen display. The Blackberry Playbook provides a professional-grade, consumer friendly experience that will redefine mobile computing possibilities.

“The BlackBerry PlayBook is an amazing tablet that is already being widely praised as a multi-tasking powerhouse with an uncompromised web experience and an ultra-portable design,” said Mike Lazaridis, President & Co-CEO, Research In Motion, in a statement.


Click here to read the latest edition of Business Review Canada

The Blackberry Playbook tablet is currently available in more than 20,000 retail outlets in the US and Canada including Bell, Best Buy, Chapters/Indigo, Costco, Future Shop, Mobilicity, Rogers, Sears, Staples, Walmart, WIND Mobile and more.

Some question if the timing of the launch was ideal for the new tablet. Releasing just a month after Apple unveiled its iPad 2, the Blackberry Playbook is up for direct and extreme competition in the tablet market. In the smartphone market, RIM’s Blackberry offerings have been falling behind in competition with Apple, thus leading to speculation of the Playbook’s success against the iPad.


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital