Tim Hortons to offer Beyond Meat products

By gor goz

Fast food chain Tim Hortons has partnered with Los Angeles’ Beyond Meat to bring the plant based meat substitute to its menus.

Three breakfast sandwiches will be added to its menu: the Beyond Meat Breakfast Sandwich, the Beyond Meat Farmers Breakfast Wrap and the Beyond Meat Vegan Sandwich. All are made with Beyond Meat’s 100% plant-based Breakfast Sausage patty.

Initially the products will be limited to select stores, with Tim Hortons saying they will roll out nationally by the end of summer as long as the market tests go well.

SEE ALSO:

Tim Hortons envisions the products will align with its development of other “better-for-you” options, such as the newly announced high protein Omelette Bites. Alex Macedo, President of Tim Hortons, said: “Canadians are looking to incorporate plant‑based options into their diets and we’re thrilled to partner with Beyond Meat® to test three Beyond Meat Breakfast Sandwiches – including an entirely vegan offering if the market test confirms the potential we see for the platform. With roughly 4,000 locations in Canada, we’re looking forward to being able to offer Canadians from coast‑to‑coast a truly accessible meat alternative that they can feel good about.”

As CNBC reports, the news sent Beyond Meat’s shares to an all time high of $93. “We're excited to team up with Tim Hortons to bring the health and environmental benefits of our plant‑based Beyond Breakfast Sausage patty to more consumers,” said Ethan Brown, Beyond Meat’s founder and CEO. “A national launch would allow us to further our mission of making delicious plant‑based products more readily accessible to Canadians nationwide.”

The news comes at something of a moment for meat alternatives, with Burger King partnering with Impossible Foods to bring their plant-based substitute to market in the Impossible Whopper. Both Burger King and Tim Hortons are subsidiaries of Canadian company Restaurant Brands International.

Share

Featured Articles

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

During this unprecedented era of rapid digital transformation, establishing a well-functioning ecosystem stands to benefit both employees and customers

Mastercard: Supporting clients at a time of rapid evolution

Mastercard has announced a significant expansion of its consulting business with the launch of new practices dedicated to both AI and economics

Why Ceridian has boldly rebranded to Dayforce

Human Capital

McKinsey’s eight lessons in leadership for aspiring CEOs

Leadership & Strategy

KPMG: The biggest challenges facing global CEOs in 2023

Leadership & Strategy