Google launches new investment program to bolster smart assistant

By Pouyan Broukhim

Google has announced that it will be looking to invest more readily into early stage startups that are looking to develop programs for the Google Assistant.

The investment program will provide financial resources, advice from a team of Google experts, partnership programs that provide early access to Google’s upcoming tools and features, access to the Google Cloud, and promotional support through Google’s marketing channels.

See also:

“To promote more of this creativity, we're opening a new investment program for early-stage startups that share our passion for the digital assistant ecosystem, helping to push new ideas forward and advance the possibilities of what digital assistants can do,” said Sanjay Kapoor, Vice President of Corporate Development, and Nick Fox, Vice President of Product, in a Google blogs announcement.

The program follows the launch of Amazon’s own Alexa Fund, committing $100mn to its own investment body last year to fuel its own innovation with its own voice technology platform.

Unlike Alphabet’s investment arms, this program will be more focused on strategically bolstering company’s smart assistant network in order to make its own devices more attractive against the likes of Amazon, rather than maximizing returns and gaining profits.


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital