Air Canada and Porter Launch All-In Ticket Pricing
Porter and Air Canada today have announced plans to make ticket purchases easier for consumers. Introducing advertising that shows the full cost of a flight including all taxes and fees, the airlines advertisements will display a single, simple number.
For Air Canada, this announcement is part of the company’s 75th anniversary yearlong celebration. Starting the year off, Air Canada is introducing its all-inclusive price advertising where ticket prices will be advertised with all additional taxes and fees upfront. Additionally, announced today, Air Canada has kicked off its world-wide seat sale.
"This is a seat sale that has been 75 years in the making and Air Canada is pleased to offer customers a chance to celebrate our milestone birthday by putting the world on sale until February 16. With these special fares, Air Canada is introducing a new, all-in approach to advertising fares that will prominently display a final price accompanied by a breakdown of the base fare plus the total cost of additional charges, such as taxes, fees and surcharges. Our all-in price advertising initiative is a response to our customers' increased desire for transparency and simplicity when shopping for air fares, whether they do so through print advertising, online searches or by signing up for our webSaver email specials," said Craig Landry, Vice President of Marketing at Air Canada.
The all-inclusive pricing will be included on Air Canada’s website, webSaver emails, online third party advertisements and print advertising.
Air Canada isn’t the only one who has announced its new ticket advertising guidelines today. Porter similarly announced that its advertised flight costs will now include all surcharges and mandatory fees starting February 10th.
SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:
"Unlike other carriers, Porter will show one price for the customer without highlighting fees and taxes separately," said Robert Deluce, president and CEO of Porter Airlines. "We've been able to change what passengers expect from an airline by introducing standard premium amenities and affordable flights. Now, we're extending this experience to the booking process, making it easy to immediately understand how much a flight costs by showing one number."
These aren’t the first Canadian airlines to adhere to new government regulations or even the first to launch the advertising pricing with a seat sale. WestJet, beat both Air Canada and Porter to the punch with its launch of all-in pricing.
Why are all these airlines jumping on board with new ticket pricing policy? Announced by the federal government in December 2011, airlines must advertise the full cost of flights by Christmas 2012. Now the question is: which Canadian airline will follow suit next?
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”