May 19, 2020

Amazon partners with GM, Volvo to launch new in-car delivery service

Amazon
General Motors
Ecommerce
Volvo
Pouyan Broukhim
2 min
Amazon partners with GM, Volvo to launch new in-car delivery service

Amazon has announced its latest movement within the delivery last mile market, partnering up with Volvo and General Motors (GM) to launch its new in-car delivery service.

The service will be available for Prime members who own Chevrolet, Buick, GMC, Cadillac and Volvo-branded cars, with Amazon able to deliver packages inside its customer’s parked vehicles at specific locations.

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“Unlocking Amazon Key In-Car delivery for more than seven million Chevrolet, Buick, GMC and Cadillac owners is another great example of how we are leveraging the embedded connectivity in our vehicles to provide our customers with services that make their ownership experience more valuable,” said Alan Batey, President, General Motors North America.

The announcement marks an expansion on the company’s existing in-home delivery service known as Amazon Key, utilizing an encrypted authentication process to allow keyless access when permission is provided.

Much like the option of in-home delivery, Prime users will need to download the Amazon Key app, then linking this with their connected car service account, such as GM OnStar or Volvo On Call, where after they will be provided the option of receiving goods through in-car delivery.

“Receiving a package securely and reliably in your car, without you having to be there, is something we think many people will appreciate,” said Atlif Rafiq, Chief Digital Officer at Volvo Cars. “This intersection between transportation and commerce could very well be the next wave of innovation, and we intend to be at the forefront.”

The launch of in-car Amazon Key is in line with the Amazon’s continuing efforts to offer innovative and industry leading ecommerce delivery solutions, following the company’s acquisition of smart doorbell manufacturer Ring for $1bn in February.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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