America's Marketing Gurus
Every person with a background or interest in marketing is inundating social media platforms with an urge to be a part of the buzz and help spread the word on whatever is hot and newsworthy. However, not everyone is a distinguished marketing guru like the list below. There are a select few in the marketing world who actually know what they’re talking about and here’s the list of my top picks for those spreading factual and entertaining knowledge in Twitterland.
1. Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies, such as PepsiCo, General Motors, and Microsoft about the future of business communications and social software technologies. With 11 years of experience in online community, social media and related technologies, Brogan has more than 164,000 followers and more than 77,000 tweets. Follow him @chrisbrogan
2. Brian Solis is an acclaimed author on social media and business and is the Principal of FutureWorks, an award-winning new media and business strategy consultancy in the Silicon Valley. His blog, BrianSolis.com, is ranked among the top 1 percent of all blogs tracked by Technorati. Solis has more than 73,000 followers and more than 9,000 tweets. Follow him @briansolis
3. Danny Sullivan is the Editor of SearchEngineLand.com, an online publication that offers the latest search news, research and analysis, commentary and expert advice covering Google, SEO, PPC, and other sectors in the search and engine and search marketing world. Sullivan has more than 88,000 followers and more than 18,000 tweets. Follow him @dannysullivan
4. Rand Fishkin is the CEO and Co-Founder of SEOmoz, which offers online tools and tutorials about Internet marketing and search engine optimization and with a goal to provide software and education to businesses and individuals around the world. Fishkin has more than 22,000 followers and more than 3,000 tweets. Follow him @randfish
5. Lisa Barone is the Co-Founder and Chief Branding Officer of Outspoken Media, Inc., which provides clients with Internet marketing services, including SEO consulting, online reputation monitoring, social media, blog consulting, community building, and affiliate marketing. Barone has more than 14,000 followers and more than 34,000 tweets and upholds her notoriety for excessive Twitter updates. Follow her @LisaBarone
6. John Jantsch calls himself and website, DuctTapMarketing.com, the World’s Most Practical Small Business Marketing Expert for continuously offering real-world, proven small business marketing ideas and strategies. He’s also an award-winning social media publisher and best-selling author of “Duct Tape Marketing” and “The Referral Engine,” which assists in training and licensing small business marketing consultants from across the globe. Jantsch has more than 44,000 followers and more than 7,000 tweets. Follow him @ducttape
7. Jonathan Fields is a self-proclaimed “creation-obsessed author and entrepreneur” and is a small business and online marketing consultant and venture partner. He began his career as a hedge-fund and securities lawyer for the S.E.C. and then for a New York law powerhouse Debevoise & Plimpton before expanding other interests before entering the marketing world. Fields has more than 26,000 followers and more than 19,000 tweets. Follow him @jonathanfields
8. Dan Zarella calls himself the Original Social Media Scientist and is an award-winning social, search and viral marketing expert. He’s the author of the Link Attraction Factors report that helps readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization and his Science of ReTweets Report analyzes when, why and how Twitter users ReTweet things and explains how marketers can get more ReTweets. Zarella has more than 27,000 followers and more than 9,000 tweets. Follow him at @danzarrella
9. Scott Stratten is the President of Un-Marketing, which promotes positioning one’s self as a trusted expert in front of their targeted market, so when they have the need, they will choose you. His book, “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released. Stratten has more than 73,000 followers and more than 63,000 tweets. Follow him at @unmarketing
10. Jennifer Van Grove is a personal Twitter favorite and is not only a local San Diegan, but is also a Social Media Reporter at Mashable and is a former correspondent for NBC San Diego news channel 7/39. If it’s new in social media, Van Grove has already reported on it. She has more than 13,000 followers and more than 14,000 tweets. Follow her at @jbruin
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”