Auto sales rise in April in Canada—what’s trending with car companies?
Did you happen to purchase a vehicle in April? If so, you weren’t the only one! Interestingly enough, car sales increased last month; just in April, Canadian vehicle sales jumped up 5.7 percent compared to the previous year. Who was the leader of the pack? Keep reading to find out!
According to Dennis DesRosier, an auto analyst, Canadians purchased a record 189,072 cars and trucks in April, with GM being the most popular manufacturer, selling 29,127 automobiles. It seems that despite the brutal winter and low oil prices, there was still a need for automobiles, which had Canadians fleeing to dealerships.
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However, General Motors isn’t the only company that has reason to celebrate. Premium vehicles also saw an increase in sales, as MINI, Porsche, BMW, Lexus and Volvo all seemed to have models that were in high demand.
Specific numbers show that FCA Canada Inc. was also up in numbers from last year, selling 27,473 vehicles. Honda was also able to see in an increase in sales with a 5.6 percent jump or 14,447 total units sold. As well, Chrysler was up 51 percent this year in passenger cars, selling midsized Chrysler 200s, Brampton-built Chrysler 300s, Dodge Chargers and Dodge Challengers. However, the biggest performer was Jeep branded vehicles, which sold 7,486 models.
The common trend
It’s clear that even though automobile sales increased as a whole, consumers wanted something in particular this winter: light trucks. In total, 109,814 light trucks were purchased—an 8.5 percent increase from last year. So, the question stands: did Canadians migrate towards this type of vehicle due to the harsh weather or are trucks simply just a more popular automobile choice?
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Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.