May 19, 2020

Five Reasons To Blog More

marketing strategies
business blogging
John McMalcolm
Bizclik Editor
3 min
Five Reasons To Blog More

The July edition of The Business Review Canada is now live!

By: John McMalcolm

It is relatively easy to set up a company blog, but it takes constant effort and discipline to make it deliver the results you want.

Updating your business blog regularly is an effective way to keep your customers interested in your brand and enhance the visibility of your company.

If you have not been blogging regularly, there are a number of reasons why you should start.

Improve Search Engine Rankings

Search engines favor websites that contain constantly-updated content.

If your company blog is well-written and updated regularly, it will achieve higher rankings on major search engines such as Google, Bing, Yahoo! and others. This will help make your business more visible to a larger number of people and drive more visitors to your website.

Maintain Customer Interest

The main purpose of having a blog is to communicate with your customers.

You can build a strong following for your business by providing useful information about your niche and products on your blog. If your blog posts are interesting enough, some of your customers will return to your website regularly to read your latest posts.

However, if your blog is not updated constantly, your visitors may occasionally find that there is nothing new to read, and they may look elsewhere for the information they need. 

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Enhance Social Media Marketing

Another advantage of blogging regularly is it gives you a steady flow of content to share on social media websites.

Social media marketing can help you reach out to numerous potential customers, but you need to share content constantly to get the most out of it.

Every time you post new content on social media websites, there is a chance that it will gain the attention and interest of some users, and even convert them into paying customers. It really pays to share more blog posts on social media.

Build and Maintain a Good Reputation

Your company blog reflects the personality and values of your company.

If your blog is updated regularly, it shows that your company is committed to providing the best experience for its customers.

On the other hand, if you do not post new content regularly, your customers may think that you are not concerned about keeping them coming back to your website.

Failure to keep your blog updated can be interpreted as a lack of commitment to quality and customer satisfaction.

Improve Your Blogging Skills

Practice makes perfect. If you blog on a consistent basis over a long period of time, you will gain more knowledge about your niche and develop a stronger voice. This will make your blog posts more engaging and convincing, which will in turn increase your readership and help you gain a reputation as an authority in your field.

Blogging more often can be beneficial to your business in many ways.

Although you need to invest a considerable amount of time to keep your blog updated regularly, the rewards will be well worth the effort.

About the author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from blogging to payroll outsourcing.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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