May 19, 2020

Google+ Pages Added to All HootSuite Accounts

Google
Hootsuite
Google+
google+ pages
Bizclik Editor
2 min
Google+ Pages Added to All HootSuite Accounts

The long wait is over for social media managers everywhere as HootSuite finally announced the opening of its Google+ dashboard capabilities to all of its accounts—Free, Pro, and Enterprise.

Previously HootSuite had a limited number of accounts under its official launch partner trial that it gave to Enterprise clients but increasing demand and popularity led the company to ask for greater access from Google.

According to the press release, now all users will have access to “Google+’s page functionality with HootSuite’s advanced collaboration, measurement, engagement and security tool-set. [This] integration…allows brands to use HootSuite's business-focused functionality for circle management and publishing targeted messaging to circles.”

In order to add Google+ Pages to an account, log into HootSuite, access your profile from the side menu, then select + Add a Social Network under My Social Networks.

 

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Here are the capabilities offered by a Google+ Page:

 

Management Abilities

·         Circle management in-dash allows the creation, editing, and removal of circles

·         Add and remove people from circles

·         See comments on posts and save to a stream

·         Search public posts and save to a stream

Greater Engagement and Collaboration

·         Post updates to public or select circles

·         See public user activity

·         Share saved search and comment streams with team members

·         Assign messages to team members for follow-up

Security and Measurability

·         Privacy features allows selection of posting publicly or to specific circles

·         View users who +1, share, and comment

·         Measure results with five Google+ analytic modules in-dash

·         View growth—people who add you to circles

·         View posts/day

·         View aggregated comments/day

·         View aggregated +1s/day

·         View aggregated reshares/day

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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