May 19, 2020

Health Canada cracks down on illegal marijuana advertising—Is the industry in trouble?

Canada
marijuana
law
Health Canada
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2 min
Health Canada cracks down on illegal marijuana advertising—Is the industry in trouble?

It’s starting to get smoky in Canada—regarding the marijuana industry, anyway.

It was recently revealed that Health Minister Rona Ambrose has ordered that those who are illegally advertising marijuana be stopped. Ambrose even went a step further, as she re-stated the Conservative party’s pledge to keep all storefront dispensaries illegal.

In a statement, she said, “Today I directed Health Canada to create a task force to crack down on illegal marijuana advertising. This task force will ensure that those who engage in such illegal activities are stopped, and should these illegal activities continue, promptly referred to law enforcement.”

What’s next for the marijuana industry? Could Ambrose’s demands actually create blunt friction in the pot business?

RELATED TOPIC: Canadian medical marijuana company Tilray gets ready for layoffs—Is the industry losing its high?

As of now, the current law states that only regulated parties (i.e. licensed producers) are able to advertise basic, non-promotional information.

In response to Ambrose, Health Canada has released a statement that it will start monitoring marijuana advertising instead of its typical practice, which has been to wait for specific complaints.

Ambrose’s comments have sparked further friction amongst Conservatives and Liberals, with her stance being that Liberals are being “irresponsible.” Liberals countered with the belief that the Conservatives’ approach to marijuana is an “unmitigated failure.”

Though this dispute is nothing new—and will most likely only continue to grow—Canadian weed isn’t going anywhere. Not if the Liberals have anything to do with it.

In Canada, medical marijuana can be obtained with a prescription from a healthcare practitioner. Since becoming legal, marijuana dispensaries have flourished—even though there are laws against pot being sold online or in storefronts.

Furthermore, marijuana advocate Jodie Emery said the government’s opposition to advertising marijuana was based on “an ideological . . . rather than a scientifically health-based approach.” Emery believes that having a strict ban on advertising marijuana does a disservice to Canadian who want to educate themselves on the drug.

Is she right? Should Canadians be presented with all marijuana facts before ultimately making a decision of what goes into their body?

In the end, it’s a game of tug of war—neither party is going to stop arguing or change their view on the matter until they’re official given their way.

For the latest news in healthcare, make sure you visit our sister brand Healthcare Global.  

RELATED TOPIC: If Canada’s medical marijuana industry is burned, who will suffer?

[SOURCE:CTV News]

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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