May 19, 2020

The June issue of Business Chief Canada is now live!

Deloitte
business chief
Alterna Savings
SPX
Harry Menear
2 min
The June issue of Business Chief Canada is now live!

Welcome to the June issue of Business Chief Canada!

Renowned consultancy firm Deloitte takes center stage in this month’s issue as we speak with Natascha Schijven, Partner for Supply Chain & Manufacturing Operations at the firm, about how the procurement landscape has evolved over the past 20 years. With procurement becoming increasingly prevalent in the supply chain industry, Schijven affirms the importance of having the right digital analytics capabilities and diverse talent in place to transform sourcing operations.

“We have a variety of critical business lines,” she says. “We have breadth and depth. We have a lot of technology empowering us and a bench strength in advanced, digital analytics that I had previously never come across. Deloitte has a whole practice built around digital and digital disruption.”

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Elsewhere in the magazine, we speak with Alterna Savings CEO, Robert Paterson, about how community values are maintained despite substantial growth in the banking sector.

You can also read our in-depth features with SPX, World Vision, Logix Federal Credit Union and Dunlop Protective Footwear in what is another jam-packed issue!

Our City Focus this month explores all that Toronto has to offer and looks at its role as Canada’s capital of finance.

Do you have a story to tell? If you would like to be featured in an upcoming issue of Business Chief Canada, get in touch at [email protected].

Enjoy the issue!

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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