May 19, 2020

MatchaBar completes $8mn funding round as it launches new drink

mcpherrin mcpherrin
2 min
MatchaBar completes $8mn funding round as it launches new drink

The Brooklyn-based café, MatchaBar, has completed an $8mn funding round that included names such as Denver Broncos linebacker Von Miller and DJ Diplo, CNBC reports.

The café, with a menu that focuses on selling drinks made from matcha, has become popular in the US since its launch in 2014.

Created by brothers Graham and Max Fortgang, the duo released their first energy drink “Hustle” this week.

The new product will be available from well-known retailers such as Whole Foods, Key Food and Food Town.

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Co-Founder Graham Fortgang spoke to CNBC in an interview: “When MatchaBar opened, it was the first matcha cafe in the country.

“We found matcha by chance looking for an alternative to our caffeinated consumption.”

The café uses ready-to-drink bottles that are sourced from a family farm in Nishio, Japan and has recently announced over 1mn sales since opening.

The drinks, made from caffeinated green tea powder, have also become popular with celebrities after it was confirmed that international rap singer, Drake, had invested in the products last year.

In the US last year, it was found that US consumers drunk over 3.8bn gallons of tea according to the Tea Association of the USA.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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