May 19, 2020

Like me, like me not

Facebook
Twitter
Carolyn Martin
Social Media Demand
Bizclik Editor
2 min
Like me, like me not

Insights from Carolyn Martin, founder of Social Media Demand.

Why do some social media users ‘like’ posts while others do not comment? The usability of each social media user varies dramatically (some users follow and like just about anything and some users keep their views private). If you are not getting a lot of interactions on your page, does that mean your campaigns are not successful? I’d like to put my neck out there on what I have seen contrary to all of the articles that have been published. My insights are based on my experience and measurable results.

Most ad agencies, social media agencies, and social media editors proclaim a measurement of success is highly weighed on the level of interaction. When you have a consumer-based service, it’s highly likely that this is a measurable and accurate assessment. But, businesses who are selling to other businesses will not have the same results in interactive media. This is contrary to every publication I have read. Ideally it would be great if businesses were communicating through this channel. I believe though interactive communication is less for a B2B as everyone is still listening, seeing, and engaging in that business’s brand. It’s the silent influence.

When it comes to owning a business, keeping on top of the social media sphere is not only critical, but necessary in order to stay above the rest. Sure, it can become overwhelming because of all of the social media platforms. Who wouldn’t get confused when trying to manage a Twitter, Facebook, Google+ LinkedIn, Blogger, Flickr, YouTube and so many other accounts? While you’re trying to stay in the green, control costs and manage overhead, there should be a group of individuals who should also be maintaining your social media campaigns.

Whatever the industry your company resides in, business owners and marketing managers are going about different ways to gain the attention of social media users. Be yourself, the brand you have built, with personality, and display your code of ethics for your business. So ask yourself, “If I gain 1-5 customers a year, is it worth it?”  I say yes because this will most likely be the only traveled road for how people will make buying decisions in the future.

Share article

Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

Share article