Microsoft Launches New Logo

By Bizclik Editor


Microsoft today revealed its new logo, updating its look for the first time in 25 years. Launched at a time in which Microsoft claims is the “perfect time for a change” the logo will featured on all upcoming new Microsoft products including Windows 8.

“You will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” said Jeff Hansen, General Manager, Brand Strategy, in an official statement.

As Microsoft is a brand that interacts a billion plus people daily through PC, gaming and other tech products, the company believes users' interaction constitute very important “brand impressions.” Thus the new logo was developed through inspiration from product design while utilizing the company’s heritage of brand values, fonts and colors.



Click here to see the latest issue of Business Review Canada

“The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products,” said Hansen.

Microsoft will start using the logo immediately, already prominently displayed on Hansen explained that the company is excited about the new logo, but more importantly, that it was excited about its new era, ensuring the company’s focus on reimagining new products and how they help people and businesses globally. 

What do you think of the new logo? Share your thoughts with me on Twitter @BizReviewCANADA


Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI