Online Marketing Summit coming to San Diego Feb. 7-11
The Online Marketing Summit (OMS) is coming to White Digital Media’s backyard and hitting Downtown San Diego February 7-11. The event started back in 2006 by Aaron Kahlow while he was running interactive agency, Business Online. “I saw a big gap in real education in online marketing with the how-to’s and best practices in social media,” Aaron Kahlow, Founder of Online Marketing Summit and CEO of Online Marketing Connect, says in an interview with our Editor. “There was a major need for education and I became frustrated with the lack of knowledge in search engine marketing, social marketing, email practices and analytics.”
OMS was created originally as an invite-only event to industry professionals and has now expanded to annual event showcasing the emerging CEOs and executives of today’s social media and online marketing powerhouses making waves in the industry.
This year, there will be a full-day dedicated to training those interested in learning from the best recruited instructors about search engine marketing, best practices, and email marketing in half- and full-day workshops. The Social Media Master’s day, produced by the Social Media Club, on Feb. 11 is a must-do and see and Brian Solis, blogger and author, kicks off the morning with a keynote speech on social media engagement.
“From Facebook marketing, leveraging Twitter, engagement, social media monitoring, and creating good conversations, we’re not just scratching the surface at the Social Media Master’s day,” Kahlow says.
Throughout the event, attendees will have the chance to listen to keynote speeches from executives from such companies as McDonald’s, Intel, Dell, Google AdWords, Cisco, SEOmoz, LinkedIn, Salesforce.com, Marketo, and so much more. “These top brands are attending to share their stories in the real world and what’s working and how they got from point A to point B,” he says.
The Online Marketing Summit also promoted a no-exhibitor-floor or vendor-distraction environment in order to get people in the same room and get to know each other, than getting pitched by sales. “With a pitch- and vendor-free environment, attendees can get on the same page and get great feedback, while also putting their guard down,” he says. “There’s a sense of community of sharing in a digital marketing space to help each other figure out the right methods to accomplish projects.”
For more information about the Online Marketing Summit Annual event, visit www.onlinemarketingsummit.com.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”