President Obama's Re-election Tweet Becomes Most Retweeted Ever
President Barack Obama has been re-elected President of the United States. As the election was called last night, November 6th, President Obama posted the following victory tweet on the popular social media website Twitter, “Four more years.” The tweet addressing the nation, posted at 8:16 pm, also included a photo of the President hugging First Lady Michelle Obama.
As of late Tuesday night, the tweet had been retweeted by other users on the social network 455,000 times, explained Twitter. As of this article, the Tweet has been shared, 712,607 times, the most retweeted post on the network to date claims mediabistro. President Obama’s tweet has thus broken a record on Twitter as the most retweeted post of all time, a record previously set by Justin Bieber in September.
President Obama wasn’t the only one tweeting about the election. Overall, the election caused a flurry of activity on Twitter Tuesday night, resulting in a peak of 327,452 Tweets per minute (TPM) when media networks called President Obama’s re-election.
Twitter seemed to be a place for many to share their reaction to the US election with International leaders such as David Cameron, Mohd Najib Tun Razak and Julia Gillard congratulating President Obama on his victory, and other victory tweets from those elected by constituent such as Elizabeth Warren, Gov. Tim Kaine, George Allen, Ted Cruz, Paul Sadler and more.
With candidates’ commitment to getting the word out through any outlet they can, it has become more and more clear the Internet is playing a more important role in election coverage.
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President Obama, this election cycle, even reached out to the popular Internet site Reddit.com posting an Ask Me Anything (AMA) in which users were encouraged to ask the President questions that were important to them in their Presidential Election decision making process. Even further, President Obama returned to Reddit on Tuesday asking its users to participate in the voting process.
With the participation current elected officials utilized in this election, it seems any candidate hoping to compete successfully in the future will have to incorporate the Internet audience into its campaign.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”