Roots Canada Sets an Impressive Social Media Marketing Standard
I think we can all agree that whether your company is a huge corporation or a modest startup, a little presence in the social media market can go a long way. By that same canon, a lot of social media presence could catapult your brand into the upper echelons of inspiring recognition.
A 2010 study conducted by Leger Marketing for SAS Canada determined that 90 percent of Canadian organizations utilize social media as a public engagement tool. Some companies certainly embrace the movement better than others by conversing with the public through multiple platforms and posting regularly.
For example, CTV Television, Canada’s largest privately owned network, engages the public through several social media tools. The company’s Twitter page is frequently updated and to date has racked up over 3,000 tweets and more than 3,300 followers. On Facebook, CTV Television has amassed an impressive 3,577 “likes” and counting.
Roots Canada has, well…its roots in Canada, but the clothing and lifestyle brand extends products through online shipping and retail stores in the United States and Asia as well. When it comes to social media marketing, Roots Canada has achieved a superstar status.
Not only does Roots actively maintain a Twitter account with nearly 5,000 followers, and a Facebook page with over 39,000 “likes”, but the privately held company also regularly posts to a photostream on Flickr, its own channel on YouTube under the username RootsWeb and a blog, which it links to on its LinkedIn profile.
You can’t get much more social media interaction than that. Literally. Unless you consider smaller scale social media sites like MySpace, but let’s be honest – nobody does anymore.
As a side note, Roots gained a bit more brand publicity after Alan, played by Zach Galifianakis, wore the brand’s Satchel bag, which is decidedly not a man purse.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.