May 19, 2020

Snapchat becomes increasingly popular marketing strategy

Eric Harding
3 min
Snapchat becomes increasingly popular marketing strategy

The days of Facebook and Twitter dominating social-media marketing are long gone. Now, Snapchat is rising to the top.

Companies across the globe looking to boost its digital coverage have joined the social-media platform in recent years. It’s a similar strategy to the NBA, which posts 40-60 second snaps of pregame warm-ups and sideline interactions in addition to score updates at halftime and at the end of games.

RELATED TOPIC: Snapchat to Roll Out a News and Advertising Platform

Our sister site Business Review Australia reported Cricket Australia began incorporating the marketing strategy to help build its fanbase and engage with a broader range of followers.

Over 20 million snaps are shared daily across the world, and businesses are now taking advantage of it to promote themselves through this short-term visual messaging app. Business Review Australia previously reported KFC’s strategy to promote its new tacos via Snapchat.

With Snapchat’s growing popularity, especially among teenagers, large businesses are looking to find different ways to engage with the younger demographic at all times of the day.

RELATED TOPIC: Twitter Trials Video Advertising Platform to Rival Facebook

Other giant companies such as Audi, Heineken and McDonald’s have begun incorporating Snapchat into its marketing plan as well.

In addition, New York based yogurt shop 16 Handles was among the first companies to use Snapchat for its marketing campaign. The company shared coupons through three steps: First, send a snap of yourself tasting the yogurt at the store to the company’s account, then 16 Handles automatically sends a snap of the coupon back to you. And last, you wait to open the snap of the coupon that takes anywhere from 16 to 100 percent off your purchase once you’re ready to use it.

RELATED TOPIC: [Video] Finding social media metrics that CMOs understand

Snapchat continues to innovate itself, now making news content even harder to ignore. In a recent update to the app on iOS called the Discovery feature, the platform redesigned its stories section to promote content from its media partners such as CNN and ESPN.

The section, which just began in January, features a regularly-updated stream of videos, photos and articles from the media outlets. Reported valued at approximately $16 billion, Snapchat has been searching for new ways to increase profit without pushing away its core fan base.

RELATED TOPIC: 10 Most Actionable Takeaways from Social Media Marketing World 2015

These company promotions using the power of social media are both cost-efficient and bring its message to a new audience. As we all know, maintaining a consistent and engaging presence on social media is extremely important in today’s multimedia society.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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