May 19, 2020

Social Customer Service Tips

customer service
Social Media
Bizclik Editor
3 min
Social Customer Service Tips

The June edition of The Business Review Canada is now live!

By: K'Lee Banks

Today’s customers are tech savvy and use social media to a far greater extent than they did even a decade ago. 

In fact, a research company posted a December 2012 report that revealed more than 60 percent of men and greater than 70 percent of women use various types of social media on a daily basis for business, networking, and shopping.

Customers respond well to businesses that promote themselves using the major popular forms of social media.

Customers like to hear businesses say “Like us on Facebook” – “Follow our tweets on Twitter “ -  “Connect with us on Google+” – and customers gladly click, follow, and connect.

Maximize Your Social Media Outreach

Customers expect businesses to keep up with modern technology and take advantage of social media to accommodate their lifestyles. 

In fact, Forbes — one of the most reliable and trusted sources for business and financial news — agrees that business owners who want to succeed should take full advantage of social media platforms, especially Facebook and Twitter.

Here are Forbes’ recommendations:

Facebook: Because of its popularity and versatility, the Facebook platform offers businesses the opportunity to build relationships with customers through a number of options, including business pages, fan pages, and personal and professional profiles.

Facebook also allows businesses to create targeted ads and specify the demographics of who should see the ads; then choose the ad budget and amount of time to run the ads.

Read related content: 

Twitter: Twitter, with its 140-character “tweets,” provides the opportunity for quick, ongoing communication, and is usually the first social media platform to buzz with breaking news. Twitter also makes use of hashtags (for example, #mysmallbiz) for targeted tweets and for tracking what people are saying about the business.

Twitter also has the reputation for “viral” tweets that attract hundreds, thousands, or even millions of views and retweets. What business wouldn’t want THAT kind of attention?

"The Others"

While not nearly as popular as Facebook and Twitter, Google+ and LinkedIn are also considerations for your business to connect with customers.

Two of the best features of Google+ are the opportunity to hold virtual "hangouts" for customers and to leverage product reviews.

LinkedIn is probably the most professional of the social media platforms, but likewise allows businesses to connect with customers and garner more exposure to attract new customers.

How Sociable Is YOUR Company?

Do you promote your company via social media? Do you invite customers—current and potential future customers—to “Like us on Facebook” or "Follow our Tweets"?  If not, why not?

It’s time to be sociable by today’s tech savvy standards for the ultimate success of your company.

As a business owner, how do you use social media to better promote your company?

About the Author:  With more than 2,000 articles written by K'Lee Banks, many of them cover a range of business topics, including managing and repairing a business reputation.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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