Air Canada Debuts the Boeing 787 Dreamliner
Air Canada introduced the Boeing 787 Dreamliner to Canada last Friday in celebration of the company’s 75th anniversary. Air Canada currently has 37 firm orders with Boeing for the 787 and 13 options. The Boeing 787 will be utilized in the Air Canada fleet beginning early 2014 with the delivery of the first seven commercial aircraft.
"Today is a double celebration for Air Canada as we welcome the future, embodied by the Boeing 787 Dreamliner, and take stock of our accomplishments over our 75 year history. We have built a proud tradition over three-quarters of a century by being a leader in terms of customer comfort, safety and convenience. Among the many innovations pioneered by Air Canada over our history are developments adopted by our industry over the decades: cabin pressurization, deicing techniques, smoke-free flights, the first computerized reservation system and e-services for customers, to name just a few. Today's visit by the 787 Dreamliner marks another stage of our ongoing evolution and industry leadership. We thank our customers for choosing Air Canada over the past 75 years and we look forward to serving them for the next 75 and beyond," said Calin Rovinescu, President and Chief Executive Officer of Air Canada on Friday.
Replacing Air Canada’s current Boeing 767-300ER and Airbus A330 fleets, the Boeing Dreamliner will renew Air Canada’s fleet, which is on average 11.6 year old (as of Dec 31st, 2011). An added benefit for Air Canada is the Boeing 787 Dreamliner’s fuel efficiency. Its replacement of older commercial aircraft in the fleet will reduce fuel usage by 30 per cent.
SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:
"Boeing is pleased to have the 787 Dreamliner participate in Air Canada's 75th Anniversary celebration," said John Wojick, vice president of Sales for North America, Boeing Commercial Airplanes. "Bringing the 787 to Toronto enables us to showcase the future of the Air Canada fleet. The 787's cutting-edge technologies will provide Air Canada the economic advantages and passenger comfort to succeed and grow for decades to come."
Holding 55 per cent more weight, up to 17 tonnes, the Boeing 787 is an obvious improvement for Air Canada’s flight operations. Passengers will notice cabin amenities such as larger windows and overhead bins, cleaner air and higher humidity, lower cabin altitude and dynamic LED lighting.
Additionally, Air Canada believes the Boeing 787 Dreamliner will open up opportunities for new routes. Further announcements of such transpacific, transatlantic and Latin American market opportunities are expected at a later date.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.