Allied Taps WiredScore to Certify 122 Buildings in Canada
TORONTO (October 17, 2019) – WiredScore, the company that created Wired Certification, the only internationally recognized digital connectivity rating system for commercial real estate, announced today that it will certify 122 buildings for Allied Properties Real Estate Investment Trust ”Allied” (TSX:AP.UN), a leading owner, manager and developer of distinctive urban workspace and network-dense urban data-centers in Canada’s major cities.
Allied’s adoption of Wired Certification is part of its commitment to providing knowledge-based organizations with distinctive urban workspaces that are sustainable and conducive to human wellness, creativity, connectivity and diversity. It also underscores Allied’s commitment to aesthetics and technical design.
“With WiredScore, we’ll be able to provide our workspace users with clear and objective measurements of the digital connectivity across our large urban portfolio,” said Michael Emory, President and CEO of Allied. “In time, this will enable us to enhance the level of digital connectivity and ensure greater consistency within the buildings comprising our portfolio.”
WiredScore has been experiencing substantial growth since its inception in 2013. Just last month the company launched in Australia in partnership with Lendlease, a leading owner and developer that is certifying 14 buildings in Sydney, Melbourne and Brisbane.
WiredScore and Allied’s partnership illustrates the value and impact of strong digital connectivity in commercial office buildings as both a service for tenants and a safeguard against obsoletion. A 2018 survey by Radius Global and WiredScore found that fast, reliable internet ranks second only to location as the most in-demand amenity in office buildings today. 67 percent of leasing decision-makers in the survey said they would limit their office searches to Wired Certified buildings only, knowing they meet exacting standards for internet connectivity in terms of speed, reliability, and resiliency. This will only increase as the digital revolution continues.
Over 2,000 buildings and more than 500 million square feet of office space are now committed to Wired Certification, and five million people currently work in Wired Certified buildings across North America and Europe. Canadian owners have already registered 44.3 million square feet of office space to Wired Certification across Toronto, Vancouver, Montreal, Calgary, Edmonton, Ottawa and Halifax
“Allied is clearly committing to future-proofing its buildings – best-in-class internet connectivity will increasingly continue to be invaluable to the tenant experience as new and emerging technologies populate the workplace, and the industry anticipates 5G, tenant engagement applications, AI and more,” said Andrew Freitas, Head of WiredScore in Canada. “By taking a portfolio approach with WiredScore, Allied is positively impacting the working environments of many thousands of tenants across Canada.”
About Wired Certification
Wired Certification is the internationally recognized rating system that helps landlords design and promote their buildings' great digital connectivity to tenants. Over 5 million tenants in more than 2,000 buildings globally trust Wired Certification as the benchmark for internet that meets their needs. For more information on Wired Certification or to find Wired Certified buildings, visit: http://wiredscore.com/
WiredScore is the organization behind Wired Certification, the internationally recognized digital connectivity rating system for commercial real estate that helps landlords design and promote their buildings' great digital connectivity to tenants.
Wired Certification champions cutting-edge technology in commercial real estate by providing the only certification for rating the infrastructure, connectivity and technological capacity of commercial buildings. WiredScore launched Wired Certification in 2013 in partnership with Mayor Bloomberg and the City of New York; in October of 2017, an investment group led by Bessemer Venture Partners and Fifth Wall Ventures acquired the company’s majority share.
Since launch, more than 500MM square feet of commercial real estate in more than 2,000 buildings has been Wired Certified globally including buildings owned by premier landlords such as Blackstone, Brookfield, and Hines. International demand for the digital connectivity rating system has seen the company expand operations to the United Kingdom, France, Germany and Canada.
In an increasingly tech-driven economy, connectivity is fast becoming the most critical factor for tenants when selecting office space. The widely recognized Wired Certification seal is a trusted symbol that identifies buildings that have been independently certified to provide the best-in-class connectivity infrastructure that businesses require to thrive. For more information on Wired Certification or to find Wired Certified buildings, visit: http://wiredscore.com/
Allied is a leading owner, manager and developer of (i) distinctive urban workspace in Canada’s major cities and (ii) network-dense urban data centers in Toronto that form Canada’s hub for global connectivity. Allied’s business is providing knowledge-based organizations with distinctive urban environments for creativity and connectivity.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.