May 19, 2020

Canadian Auto Manufacturing Breakdown

auto manufacturing
Toyota Canada
Honda Canada
Bizclik Editor
3 min
Canadian Auto Manufacturing Breakdown


The auto manufacturing industry in Canada has been steady in its strength over the past few years. Attracting big auto names such as Toyota, GM, Lexus, Mazda, Ford, Honda, Mercedes and more, Canada has many competitive advantages as a manufacturing country that the industry recognizes. With announcements of expansion in production that seem to come almost monthly, auto manufacturing isn’t going anywhere. This month, Business Review Canada analyzes the top brands in Canada and their progress toward manufacturing domination.

Spotlight: GM Canada

Manufacturing cars in Canada since 1908, GM has an experienced background in automobile production. The company’s rich history got its start with the McLaughlin family in their production of the carriage chassis. In the early part of the 20th century the company developed into McLaughlin Motor Car Company creating its original motor car in collaboration with Buick, titled the McLaughlin. Today, GM Canada has developed its operations toward producing Chevrolet brand cars including the Impala and Camaro as well as the Buick Regal with operations in Oshawa, Ontario. GM has invested heavily in Canada. In 2010, GM expanded its St. Catharine’s plant, a $480 million investment that guaranteed 800 jobs. Additionally in 2010, a $16.6 million national smart-car research network was created at McMaster University that was partly funded by IBM and GM.

Toyota Motor Manufacturing Canada

Toyota manufactures its cars at plants located in Cambridge and Woodstock, Ontario. To date, Toyota has invested $4.7 billion in Canada. Part of the investment was in 2008 allocating $1.1 billion in the launch of its Windsor plant. TMMC manufactures the Corolla, the Matrix, and the RAV4 and is the first and only factory outside of Japan to produce a Lexus, specifically the RX 350. Toyota has manufactured more than four million Canadian built vehicles since starting its operations in 1988 and is one of the major players of the Canadian auto industry.

Ford Motor Company of Canada

Featuring a rich and incredible history, Ford has been in Canada since 1904. Since 2008, Ford has invested $590 million in Windsor, Ontario. Part of that investment, Ford allocated funds toward revamping its Essex Engine Plan and upgrades to its advanced powertrain focused R&D centre. Other facilities of Ford are located in Oakville and St. Thomas, Ontario. Manufacturing Ford and Lincoln vehicles in Canada, current cars produced include Ford’s Crown Victoria, Edge and Flex as well as the Lincoln Town Car, MKX and MKT.

Honda Canada

Honda has been manufacturing its vehicles in Canada since 1986, starting with the Honda Accord.  The first Japanese automobile manufacturer to establish operations in Canada, Honda has become a premier manufacturer in the industry. Investing $2.6 billion, Honda has produced more than five million cars in Canada to date and currently produces the Acura CSX Sedan, Acura MDX sport utility, Acura ZDX Civic Sedan, Si Coupe, and announced in November plans to manufacture the CR-V starting in early 2012. Employing 4,000 in Canada, the facility manufactures 39,000 units annually.

Auto manufacturing in Canada is a big industry and the largest and leading manufacturing sector in the nation. In 2010, auto operations totaled 12 per cent of Canada’s gross domestic product reaching revenues of $68.5 billion, $51.5 billion coming from exports. Accounting for 17 per cent of North American vehicle production, Canada’s vehicle assembly capacity reaches 2.5 million units annually. 

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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