May 19, 2020

Five Tips for Internet Savvy Green Monday Shoppers

US retail
holiday shopping
Ebates
Green Monday
Bizclik Editor
4 min
Five Tips for Internet Savvy Green Monday Shoppers

 

Ebates.com, the pioneer and leader in online cash back shopping, today announced five tips for Green Monday shoppers who are shopping online for their holiday gifts on the second Monday of December.

Not sure what to get your loved one for the holiday's this season? Ebates can help—according to its recent national survey of 2,059 adults, clothing is the number one most-wanted gift this holiday (33%), followed by a vacation (28%). Rounding out the top ten most-wanted gifts by adults are: Laptop (20%), Tablet (18%), Android/iPhone Smartphone (17%), Jewelry (17%), Homemade Gift (16%), Spa Day (16%), Tickets to a sporting event (13%) and latest E-reader (8%).

Black Friday and Cyber Monday have come and gone, but the biggest shopping days of the year are still ahead,” said Kevin H. Johnson, CEO of Ebates.  “At Ebates, we are committed to helping savvy shoppers stretch their budgets, and whether they are just beginning their holiday shopping, or need to cross off the last few items on their lists, we hope the following tips will help them get the best deals available.”

Five Ebates.com Tips to Help You Save on Green Monday

1. Not all Free Shipping offers are created equal

Free shipping offers are a dime a dozen, but not all of them should be considered a deal.  Look for offers that apply to big ticket items like flat screen TV’s, as well as smaller gifts. Say no to anything that requires a minimum purchase. Remember, you are trying to save money, not spend it.

2. It takes two, to give one gift

When shopping for couples like aunts and uncles, parents, newlyweds, etc., buy a “couples” gift. Find deals on wine clubs, gift baskets, spa packages, and more.

3. Find Your Coupons and Check Them Twice

With so many coupons flooding the market this holiday season, you’re at risk of choosing the wrong one. Before checking out, compare your savings. Does 10% off beat that free shipping offer?  If not, time to move on. Do the math, so that whatever choice you make, you walk away a winner.

4. Social Butterflies Need Apply

You spend plenty of time on Facebook liking photos, posts, and your friends’ music choices. Why not “like” your favorite stores?  Retailers are no longer social media novices, but mean, green, tweeting machines. You’ll find exclusive coupons, sale alerts, even inventory notifications on Twitter, Facebook, Google Plus, and more.

5. Always Shop with Cash Back

Make your dollars go even further with cash back shopping.  Ebates members earn cash back on every purchase they make, essentially getting paid to shop. 

On December 10, Green Monday shoppers can receive deals and double cash back on purchases made at more than 500 retailers via Ebates.  For more details on retailers participating in the special sale, visit Ebates.com.

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Survey Methodology

The adult survey was conducted online within the United States by Harris Interactive on behalf of Ebates from November 5-7 among 2,059 adults ages 18 and older. The youth survey was conducted online within the United States by Harris Interactive on behalf of Ebates from October 17-24, 2012 among 1,121 8-18 year olds. These online surveys are not based on probability samples and therefore no estimates of theoretical sampling error can be calculated.

For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at Grayling Connecting Point at[email protected].

About Performance Marketing Brands

Performance Marketing Brands (PMB) owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn cash back every time they shop. PMB owns and operates: Ebates.com, the leader in online cash back shopping; Ebates.ca, the number one choice for Canadians who love to shop and save online; FatWallet.com, the preferred online resource for savvy consumers; AnyCoupons.com, the one-stop shop for any coupon available online; and OneReceipt, the solution to manage all your receipts in one place. In 2012, shoppers are expected to spend over $1.5 billion through PMB's websites and shopping programs. To learn more, visit www.performancemarketingbrands.com.

 

 

Edited by: Kristin Craik

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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