May 19, 2020

Three ways to recharge your day by getting out of the office

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3 min
Three ways to recharge your day by getting out of the office

You may be the CEO of a company, but it’s still important to take breaks and step outside of the office. After all, everybody needs to recharge their batteries at some point. How do you expect to come up with fresh and innovating ideas if you don’t ever clear your mind? Even if you don’t take a regular lunch break because, let’s face it, you are the boss, you should consider exploring these three tips every once in awhile to help promote both creativity and productivity.

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Get up and move your body

Bad back? Stiff neck? If you spend all day sitting at a computer or stuck in an office, then you’re most likely familiar with these ailments. If you’re body isn’t working properly, how do you expect to bring your A game to the next meeting or business pitch? Don’t be afraid to get up and move your body! The best way to accomplish this is to take 30 to 90 minutes from you day and do some sort of exercise. Whether you enjoy running, lifting or biking, working out can not only make you feel better, but may also give you that clear head to come up with that next million dollar idea.

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Network over lunch

No matter what type of business you’re involved in, you most likely never stop networking. After all, you never know when or where you’re going to meet that next great business connection. However, in order to properly network and meet new people, you need to get out of the office. Consider going to various business luncheons in the area—not only do you stand the chance of meeting someone, but you also get the opportunity to get out of the office and get a change of perspective. Better yet, by meeting new people who are also involved in your specific field, your passions for what you do can become rejuvenated. One of the keys to running a successful company is to never get burned out.  

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Treat yourself to something special

You deserve to be rewarded for all of your hard work. You may believe this to be true, but do you ever actually take the time to reward yourself? From time to time, it’s perfectly fine to pamper yourself. Whether you like to play golf, get facials and massages or have a nice glass of wine, you need to allow yourself to relax. During these times of calmness and relaxation, your mind should become clear and refreshed—but remember to turn off your smartphone and close your laptop. After you’ve properly refueled, you’ll be able to go back to the office, ready to tackle goals and new agendas.  

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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