May 19, 2020

5G: driving Canada’s digital future

Rogers Communications
2 min
5G: driving Canada’s digital future

As 5G usage continues to grow worldwide, Canadian telecoms company Rogers Communications has introduced the country’s first network.

In an announcement on 15 January 2019, Rogers stated that the wheels are in motion to bring 5G to downtown Vancouver, Toronto, Ottawa and Montreal. The company’s hope is that the network will expand into over 20 additional markets by the end of 2020.

Since 1985, Rogers has invested $30bn in its wireless networks. The focus and commitment of the company has played a part in ensuring that Canadians have received the fastest and most reliable telecoms services available.

“5G is the biggest technological evolution since the launch of wireless in Canada. We are making the right investments, building the right partnerships and deploying the right technology to bring Canadians the very best of 5G,” commented Joe Natale, President and CEO. “5G will not only power businesses, it will fuel entire industries and drive Canada’s digital future.”


Top three applications for 5G

AI vehicles: 5G’s massive connectivity abilities and super-fast speed - estimated to be 10,000+ Mbps by Speedtest, over 8,000 Mbps faster than 4G - will enable self-driving vehicles to reach their full potential. Instant traffic updates, 3D maps of cities uploaded and updated constantly to ensure accuracy, and communication between the vehicle and infrastructure like traffic lights, speed cameras, etc, will allow for a truly automated driving experience.

Automated power grids: The energy industry will receive a major boon from the availability of 5G, as the increased connectivity of power grids means adjustments can be made in seconds. Energy supplies that used to require constant monitoring and careful adjustment can instead be pre-set to run at the right level and be automatically maintained, with 5G facilitating the lighting-fast responses required. 

VR for retailers: With companies such as VironIT, Next/Now, and Groove Jones pioneering the development of virtual reality software, 5G’s added capabilities could introduce a new era of commercial applications for VR technology. New innovations currently in development include ‘smart shelves’, the ability to track store inventories in real time, and digital signage that can be personalised in-store. Augmented-reality tech may also have an important role in the fashion industry, with customers able to virtually ‘demo’ clothing and alter it to their taste before it is manufactured. 

For more information on business topics in Canada, please take a look at the latest edition of Business Chief Canada.

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Jul 18, 2021’s new chatbot streamlines resources and policies

2 min can streamline resources and policies related to name, image and likeness through its chatbot to provide a seamless experience for student-athletes, a creator of AI chatbots for higher education, is offering a chatbot that helps institutions streamline name, image, and likeness policies for athletic programmes. 

This solution will allow athletic departments to dramatically reduce inbound inquiries while answering inquiries related to compliance, financial aid impact, how-to documents, and best practice training videos.

It will allow institutions to condense information in a way that is easily accessible and eliminates the need for student-athletes to read complicated manuals. Institutions can also engage with student-athletes via a real-time feedback loop to see which topics truly matter and what needs further clarification. This allows administrators to be proactive and provide a competitive edge in recruiting. 


Helping institutions connect their students with information


“Athletic departments at colleges and universities are overwhelmed by the challenges posed by the name, image and likeness legislation,” said Mary Frances Coryell, Vice President of Strategic Alliances and Partnership. 

“ is uniquely positioned in the market to help institutions connect their student-athletes with policies and information related to NIL such as state laws, restrictions and relevant contacts. Our chatbot can digest all relevant policy information and provide answers to student-athletes at any time on any device. We expect the NIL market to move quickly, so student-athletes deserve the answers on their terms, rather than exclusively during work hours.”

Primary use cases for the chatbot include:

  • Answering commonly asked questions related to name, image and likeness
  • Communicate policies such as state laws, restrictions and compliance regulations
  • Provide contact information for various advisors and agencies
  • Connect training materials for athletes to improve their branding
  • Engage in two-way reactive and proactive communication to keep policies student-centric


Back in March 2020, the company offered schools a free COVID-19 Response System, including a customisable COVID-19 Response Bot, a human-to-human live chat system and an SMS Text platform. These services are offered completely free of charge. 

"The customisable COVID-19 Response Bot will help schools connect their students with important information, such as the school's operational status, where to go for treatment, and what to do to help reduce the risk of spreading the virus. We already added that information to all of our clients' AI chatbots, and we found that in many cases students needed additional support. That's why we're including our human-to-human Live Chat system in this offer. The SMS Text platform can be used to drive awareness to this communications channel for your students." said Mark McNasby, CEO of

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