Call of Duty Modern Warfare 3 Blasts Blockbuster Record
Unless you have spent the last month playing Pong on your dust ridden Atari, you have probably heard about new multi-platform videogame Modern Warfare 3. Statistics say you have probably played it, or have direct contact with someone who does play it, as the sales for the ninth game in the Call of Duty series are as monumentally epic as the COD series itself. As of today, profits for the game hover just over $ 1 billion dollars. And COD-MW3 hit that heroically large cash mark, in a record-breaking sixteen days.
Cold hard cash is not the only thing the videogame reaps in, as players flock to MW3 in the largest active,virtual or not, army ever assembled. According to Activision, the company that makes the Call of Duty trilogy, “With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid,” the company boasted in the release.” Those are massive numbers, and multiplied at sixty dollars a pop, MW3 has accumulated enough capital in two weeks to fund a large militia.
Breaking a billion dollars in sixteen days is a new all time record for the entertainment industry, which was previously dominated by the mind-numbing success of James Cameron’s Avatar, which earned the “big billion mark” in a now seemingly sluggish seventeen days. As the Call of Duty would have it, the trigger happy antics of the game have machine gunned their way into the economic marketplace, blasting down competitors as Modern Warfare Three is now the new entertainment property to trump.
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For those tracking MW3’s success, this big billion dollar blockbuster does not come as a great surprise, given the games immediate track record. Within its first five days of sales, the game sold over $775 million dollars, busting up previous record holder Call of Duty Two: Special Ops by a measly hundred million dollar profit difference. Way to stick it to…themselves.
So what does this mean for the entertainment industry at large? And just what happened to the simple, single platform Titanic earnings of yesterday? They have been replaced by a new hyper platform, multiple-viewpoint, interactive entertainment experience designed to capture and hold the player’s attention from every imaginable angle. Says Robert Kotick, chief executive at Activision Blizzard, “Modern Warfare 3, and other games by us, have a much broader appeal than they have had in the past, with the social nature of the game offering a different type of interactive experience that has not existed before,” he remarked, “As the number of new game consoles has expanded, along with the audience, it’s capturing a new audience that in the past has not considered playing video games.”
Whether the diversity of playing consoles, (MW3 is available on just about every gaming device imaginable), or the diversity of viewpoint modes has anything to do with the game’s monumental sale’s success is indeterminable. Yet for those 30 million gamers who now spend countless sleepless nights droning out in front of their glowing Call of Duty screenshots, the success is awesomely self-explanatory. Call of Duty- Modern Warfare Three is obviously doing something, if not everything, right.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.