Everything retailers need to know about tablet shopping
Customer experience will always be a hot topic in the world of eCommerce. Online retailers aiming to maintain competitiveness need to live and breathe by the fact that not only is the customer king, but customer experience is the key to the kingdom. This is why time needs to be invested providing the best possible experience for site visitors.
But when it comes to customer experience on tablet devices, there is more than meets the eye.
Tablets are undergoing a massive increase in popularity with a resulting flow-through to online shopping. Average spend and conversion rates are higher on tablets than other mobile devices. With their larger screens making it easy to pinch and zoom for detailed product views, search and web browsing, and their small, easy to handle size providing a comfortable and enjoyable experience, this should be of no surprise to eCommerce operators.
A recent study by Adobe indicated that tablet shoppers are three times more likely to make a purchase over mobile phone users, with average spend also 50 percent higher than desktop users.
These statistics highlight the need for a greater focus on the tablet customer experience. Research shows that great shopping experiences lead to increased conversions, higher spend and higher levels of customer loyalty and return. But are retailers ready for the surge in tablet commerce? Many tablet shopping sites report customers being dissatisfied with site usability compared to desktop versions.
Tablet users are known to spend more time interacting and engaging with content and media. In addition to making the tablet experience as intuitive as possible, online retailers should consider adding features that users can interact with, as studies show that tablet users will spend more time on a site with these features before making a purchase.
For example, Show. See. Sold. is an interactive display for eCommerce that not only increases time on site, but also conversion and average spend, whilst giving an enjoyable experience they look forward to returning to. Interactivity and the display of more images in the one view create an environment that promotes discovery and search. This improved user experience is the key to the improved uplift and key metrics for Show. See. Sold.
It is apparent that retailers who are not optimizing for tablet shopping are missing opportunities and will continue to do so until they make the tablet experience a priority.
About the author
Shaylee Rogers is the Marketing Coordinator for thereitis Show. See. Sold.Interactive Display for Shopify. Learn more about Interactive Display at www.showseesold.com
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.