Mid-sized US businesses increasingly optimistic over future

Continued economic challenges and the hangover from COVID-19 mean all North American businesses are operating in a challenging environment. 

However, if a new study is anything to go by, there exists growing optimism among US mid-sized enterprises that their fortunes are set to improve. 

Three-quarters of mid-sized business owners expect their revenue to increase over the next 12 months, while 71% are planning to hire, according to the inaugural Bank of America Mid-Sized Business Owner Report. 

“The strength of mid-sized businesses is essential to the health of the US economy,” says Raul Anaya, President of Business Banking at Bank of America.

“Preparation, optimism and flexibility are traits of successful leaders in this environment, with investments in the workforce and digital transformation topping their current list of priorities to remain resilient and position their businesses for growth.”

Ipsos Public Affairs, on Bank of America’s behalf, spoke to 301 owners whose businesses have annual revenue of between US$5 million and US$50m, employing between two and 499 people each. 

Mid-sized firms taking advantage of digitisation

Bank of America discovered that, over the past 12 months, 90% of mid-sized business owners have adopted digital strategies to further optimise their day-to-day operations. 

These new digital tools are already helping them to save time (48%), increase customer satisfaction (43%), manage cash flow (43%), stay organised (41%) and reach new customers (37%). 

On top of that, a significant majority (87%) plan to further utilise emerging technologies like automation and AI to stand out from competitors (45%), assist with hiring (45%) and streamline payroll and bookkeeping (43%).

“The digital landscape is complex and fast-moving,” adds Anaya. “Staying on top of the latest innovations can help business owners create efficiencies, manage risk and unlock value that gives them a competitive edge.”

Read the full report: 2023 Mid-Sized Business Owner Report

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